We're the social media team that digital product creators trust when "just posting"
isn't enough.
Most social media agencies think their job is to post consistently. We think differently.
Your social media should drive email subscribers, support your launches, and preserve the voice that built your business in the first place.
That takes more than templates and scheduling tools. It takes strategic thinking, sales psychology, and a deep understanding of how digital product businesses actually work.
That’s what we do at SGS Media. We’re the boutique agency that course creators, coaches, and membership owners turn to when they need a strategic partner who thinks proactively about their funnel, not just their feed.
How SGS Media Started (And Why It Matters)
What began as “Sam Gets Social,” a one-woman show, evolved into SGS Media, a boutique agency built on systems, strategy, and a team of experts who specialize in one thing: social media for digital product businesses.
After 5+ years of consistent growth fueled almost entirely by referrals and repeat clients, SGS Media now serves course creators, coaches, and membership owners whose primary goal is to grow their revenue and need more than “just posting.” They need a strategic partner who preserves their voice, thinks proactively about launches and funnels, and delivers organized, reliable execution.
The foundation? Sales psychology. Founder Sam Marcellino’s sales background means SGS Media doesn’t just think about “content.” We think about what actually moves people from follower to subscriber to customer.
Why choose SGS Media?
Depending on the service you choose...
You never have to create anything from scratch
You can hire us to do it all, strategy, and the opportunity to have us create custom work for you during our VIP service or DFY services.
This includes organic content creation, graphic design, video editing, brand messaging, etc.
See what our team can do!
You now have a team of experts at your disposal
You don't have to be an expert in copywriting, funnels, messaging, graphic design, video editing, brand messaging, etc.
We have your back, and we'll make recommendations throughout the project on what we think will work best.
We have a proven track record
Our clients see measurable results. We focus on what moves the needle, list growth and conversions, not vanity metrics.
It's a result we show up for, our client's businesses grow, and their team members are freed up to do more of what they do best.
Results We’ve Delivered
Case Study 1:
60% Audience Growth YoY. Increased Organic Sales. Masterclass Enrollments.
When sleep coach Jessica needed to solidify her brand voice and drive masterclass enrollments, SGS Media implemented a data-driven strategy with trend analysis and advanced DM funnels. The result? Her community stayed engaged through two major business pivots, and organic sales increased significantly.
Case Study 2:
$30K Contract From a Single Instagram Follower.
When corporate strategist Lisa Rigoli transitioned from side-hustler to full-time entrepreneur, SGS Media kept her community engaged through a complete rebrand (including handle change).
High-engagement content led to direct messages that turned into substantial business deals—including one $30K contract.
Meet Our Team
Samantha Marcellino
founder + sr. strategist
After being a stay-at-home mom for 12 years, Sam returned to school in her 30s to finish her bachelor’s degree in business. What started as “finally getting that degree” evolved into a fascination with digital marketing, specifically, the intersection of art, science, and sales psychology.
Sam’s sales background runs deep: from selling bracelets to kids on the playground, to selling print ads for Auto Trader magazine at 20, to selling thousands of dollars in sponsorships for her daughter’s PTA. One truth has always been clear: Sam knows how to sell, and more importantly, she understands why people buy.
With her daughter now in college, Sam is in her “empty nest era”, building sustainably, serving deeply, and launching a second business (Inn House) while scaling SGS Media. When she’s not serving clients, you’ll find her on the pickleball court, rewatching The Good Place, or building her personal brand around mental health in entrepreneurship.
BAILEY
Chief Marketing Officer
ALI
SR. Account Manager
BRITTANY
Jr. Account Manager
REKEA
Community Engagement Specialist
STEPHANIE
Operations Assistant
As Seen On...
The 2 Things You Need To Do Before You Build A Social Media Agency
Social Media Manager Confidential podcast
Aligning your marketing strategy with your realistic capacity
Skilled and Fulfilled podcast
Ready to hand off social media to someone who actually gets your business?
Let’s work together to grow your email list, support your launches, and maintain a professional online presence, without compromising your voice or burning you out.
Schedule a complimentary discovery call to discuss your launch calendar, list-building goals, and whether we’re the right fit for your next phase of growth.
