It’s time for a heart to heart. When was the last time you looked at your strategy with fresh eyes?

Instagram in 2023 is very different from Instagram of a year ago.

So, if you feel the algorithm is working against you, and your account is struggling to grow, start with a content audit. 

How to do a content audit

Here are questions to ask yourself to do a content audit: 

Are your topics relevant?

Are you addressing topics that your potential clients are interested in or need answers to?

Is your content entertaining?

This one should be pretty obvious. Are your reels/captions too long? Are you losing everyone’s attention? Are you making people laugh? Remember: scrolling is easy – you’ve got to give them a reason to pause.

What’s your visual quality?

I hate to sound vain, but…be a little vain here. Lighting is so important, and filters are out 🙅‍♀️ Do you need a fresh look?

Do you have variety?

Are you alternating between types of content? Reels, carousels, infographics, quotes? Are you showing up in stories and IG Lives? Mix it up…and show up!

Which of the above do you think you need to work on the most? I’m all about some variety this year 🤌